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New PSAs for Caregiver Assistance Campaign Encourage “Real Talk about Care,” Promote AARP’s Resources for Caregivers
There are currently 40 million household caretakers nationwide who give 37 billion unpaid hrs of take care of their parents, spouses, companions and also various other grown-up enjoyed ones annually. The treatment offered would be worth an estimated $470 billion if these caregivers were paid.
While the psychological and financial effect on lots of household caretakers is considerable, a recent AARP study shows that African-American caregivers are overmuch influenced, with even more than half reporting modest emotional stress and anxiety and one-third of caregivers reporting that they experience monetary stress. Comparative, African-American caregivers commit greater than 34% of their yearly income to expenses connected with providing treatment, while white caretakers devote 14%, mainly because of reduced average home incomes among African-Americans.
To elevate recognition as well as give support for family members caretakers, AARP and the Ad Council are releasing a brand-new series of PSAs called “Real Talk About Care.” The project aims to highlight the sources as well as devices readily available to enhance the lives of both African-American caretakers as well as their enjoyed ones. The PSAs were developed for the public good by ad agency Spike DDB, headed by iconic filmmaker Spike Lee, with the backing and resources of the global DDB network.
As part of the brand-new project launch, Dr. Janet Taylor, NYC neighborhood psychoanalyst and also constant factor to Good Morning America, CBS The today and this early morning Show, will sign up with Edna Kane-Williams, a previous caregiver and also AARP’s Senior Vice President of Multicultural Leadership, to talk regarding the one-of-a-kind challenges that African-American caretakers face as well as talk about the resources that are available for those that birth the duty of offering continuous take care of maturing good friends as well as family members. With AARP’s Caregiving Resource Center at aarp.org/caregiving or by calling 1-877-333-5885, caregivers can access sensible wellness and also health suggestions, and also get in touch with a neighborhood of professionals as well as fellow caregivers for information, references as well as assistance.
Dr. Janet Taylor as well as Edna Kane-Williams talk about:
The understandings that informed the new creative for AARP and also the Ad Council’s “Real Talk About Care” campaign
Distinct difficulties that African-American caretakers encounter
Prospective lasting psychological, physical and also economic problems that caregiving obligations can have on a private or family
Exactly how caregivers can seek as well as discover aid for themselves as well as their enjoyed ones
The useful tools as well as sources that are available through AARP’s Caregiving Resource Center
Just how loved ones can support caregivers, specifically throughout National Family Caregivers Month (November).
About Dr. Janet Taylor:.
Her regular column in Family Circle publication is entitled, “Ask Dr. Janet”. Dr. Taylor has actually likewise been included on 3 television programs, TV One’s Celebrity Crime Files, Discovery Health and also OWN Network’s Facing Trauma and also a syndicated talk show, The Jeremy Kyle Show.
Concerning Edna Kane-Williams:.
Kane-Williams is also a former caretaker, having cared for her mother for several years. She offers as AARP’s Senior Vice President for Multicultural Leadership, focusing on outreach to African-American/Black, Hispanic/Latino, Asian and also Pacific Islander and LGBT communities.
Meeting provided by AARP.